How it All Began
Not So Random was born from the heart of a single mother who refused to let her circumstances define her. Fueled by late nights, big dreams, and the unwavering love for her children, she set out to create something more—something meaningful.
What started as a way to provide for her family became a mission to build a brand that reflects the strength, resilience, and creativity that lives in all of us. Every piece—whether it’s a cozy hoodie, a hand-poured candle, or a statement-making novelty item—carries the intention of love, hustle, and the belief that we are all worthy of comfort, expression, and joy.
This isn’t just a business. It’s a legacy in the making.
Vision
At Not So Random, we believe every choice tells a story. Our vision is to create a space where urban comfort meets soulful expression—through cozy, stylish clothing, mood-setting candles, and unique novelty items that celebrate Black culture, creativity, and everyday authenticity. We're here to make the intentional feel effortless, and the everyday feel anything but random.
Mission
Our mission at Not So Random is to empower self-expression through intentionally crafted products that blend comfort, culture, and creativity. We’re dedicated to offering urban-inspired apparel, hand-poured candles, and meaningful novelty items that speak to individuality, reflect Black excellence, and spark joy in everyday moments.
Purpose
To create with feeling, not just function. Not So Random exists to honor the stories, struggles, and spirit of our culture—through pieces that bring comfort, spark connection, and remind us that every part of who we are matters. We’re here to make people feel seen, loved, and inspired—one candle, one tee, one moment at a time.